Despite its niche status and sluggish demand, the health and wellness trend has begun influencing RTD coffee. An illustration of this is the recent entry by local brand Puravida, which unveiled Bullet Coffee Cold Brew during the latter part of the review period.
Although Brazilians savour hot coffee year-round, its consumption notably surges during the winter, while tapering off in the warmer summer months. Seeing this pattern, it is anticipated that some RTD coffee producers will capitalise on this seasonal shift.
RTD coffee is likely to see off-trade volume growth for the foreseeable future, although it will remain a niche category. To break this cycle, players will have to properly understand its value proposition to the consumer, and whether to remain a niche or massify.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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