Following the new legislation on the energy efficiency of air conditioners in 2022, the INMETRO (Instituto Nacional de Metrologia, Qualidade e Tecnologia (the National Institute of Metrology, Quality and Technology) has implemented an updated classification, whereby only air conditioners with inverter technology will receive the A grade label. This legislation focuses on products for residential use in Brazil, whether they are imported or locally manufactured.
Air treatment products in Brazil have been evolving towards better efficiency, design and comfort for consumers at home, especially split air conditioners. On the other hand, window air conditioners in Brazil do not receive as many investments and are set to lose further retail volume share over the forecast period.
Traditionally, Brazilian consumers associated the daily use of air conditioners with an increase in allergy symptoms, which has acted as a negative driver for the category. On the other hand, these products are also associated with thermal comfort and quality of life, especially in warm climate states.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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