Online marketplaces are becoming an increasingly important presence in the distribution of air treatment products, offering a wide range of inexpensive products to compete with grocery stores in cooling fans, in particular, and appliances and electronics specialists in a number of product areas. The e-commerce channel continues to build on the strong foundations laid in the COVID-19 crisis, when consumers turned to online shopping across a wide range of consumer goods and became more familiar with and confident in the online shopping experience.
With average temperatures projected to continue to rise, warm weather and heat peaks are expected to go on feeding the need for cooling appliances during the forecast period. The fact that penetration of air conditioners is rather low in France, even though the country is characterised by fairly warm temperatures for at least three months of the year, provides notable potential for further expansion.
Rising levels of pollution and growing consumer awareness of the health issues related to pollution, particularly in urban environments, will fuel sales of air purifiers and other air treatment products in the French market during the forecast period. Indeed, the increase in eco-consciousness boosting demand for improved air conditioners is supporting growing knowledge about the quality of the air that consumers are breathing.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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