The overall volume sales of air treatment products is expected to see a single digit volume growth over the forecast period, stimulated by the growth of split air conditioners and air purifiers. Climate factors, such as global warming, will lead to ongoing summer heatwaves, and rising urbanisation will result in higher levels of air pollution – thus supporting ongoing sales.
The competition between the local and international brands is expected to become fiercer over the forecast period, with local companies gaining share thanks to being able to offer improved technologies alongside affordable prices. Indeed, the domestic Arçelik AS leads air treatment products overall, with its Arçelik and Beko brands in first and second brand places.
Over the forecast period, products which are energy efficient and offer good value for money are expected to become increasingly popular. Indeed, energy efficiency has become a must-have attribute for consumers in light of the high energy prices, as people strive to keep their utility bills as low as possible.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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