Air treatment products is set to continue to grow throughout the forecast period in retail volume terms. Heatwaves and bouts of hot weather are expected to continue to frequently occur, meaning demand for cooling products will remain high.
Although retail volume growth is expected at the top level for air treatment products in the forecast period, dehumidifiers and humidifiers are not expected to contribute to this growth, and indeed are anticipated to experience continued declines. Many consumers do not understand the need for these products, or the difference between them, so there is not expected to be an increase in demand in the forecast period.
E-commerce is expected to continue to increase its share of sales across all consumer appliances categories, including air treatment products. E-commerce was already the dominant distribution channel for air treatment products in 2022, but is set to continue to see growth in 2023, and indeed throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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