Low household penetration means that air conditioners is likely to be one of the fastest-growing categories in the Philippines, and potentially Asia Pacific more widely, in the forecast period. Split air conditioners is set to post the fastest retail volume CAGR, due to its higher capacity and design, greater energy-efficiency and less noisy positioning, compared with window air conditioners.
Installation is a key factor in purchasing decisions with regard to air conditioners, with a preference for easy-to-install formats and models. In this vein, Carrier’s launch of its first vertical shaped air conditioner to fit in most windows in Filipino homes is set to gain attention from local consumers.
Due to the climate, air treatment is not a luxury in the Philippines, but a necessity. As house layouts often differ, space, budget and installation are expected play vital roles in choosing what type of air treatment product to buy.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See All of Our DefinitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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