During the forecast period, the trend away from the use of intermediaries to book lodging and other travel and tourism products and services is expected to continue building as consumers become more confident about booking direct with suppliers. Whilst aggregator websites are likely to play a role in supporting growth in direct bookings, it is more likely that consumers will increasingly look to use the direct booking apps offered by operators.
While the forecast period is unlikely to see demand for booking significantly dimmed by the high inflation and economic uncertainty that currently prevails in Europe, consumers are becoming more careful and discerning when committing to spending money and this is set to make them more cautious and thoughtful when engaging with travel and tourism booking. Despite general optimism about the economy and their personal financial situations, recent surveys show that a majority of travellers are currently much more mindful than before about how they spend their money, with obtaining maximum value for money now the primary consideration.
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Understand the latest market trends and future growth opportunities for the Booking industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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