During the pandemic travel agents suffered heavily in Finland from the lack of customers, both leisure and business. Finnish employment legislation and state support helped alleviate the crisis, with official estimates being that around 200 travel agents closed in Finland but the vast majority of them quietly, with less than 10 bankruptcies.
The review period was characterised by competition between direct suppliers and booking via travel intermediaries with this competition likely to intensify over the forecast period as businesses look for ways to increase their profits. As with booking online and offline, the share of direct suppliers and travel intermediaries varies a lot between the different categories.
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Understand the latest market trends and future growth opportunities for the Booking industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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