The forecast period is expected to see a further shift towards online sales across Romania’s travel and tourism industry after several years of booking activity moving in the direction of the digital realm. The importance of online sales for the entire travel and tourism industry, but especially intermediaries, took a huge leap forward during 2020 and 2021, largely due to the impact of the COVID-19 pandemic, which had encouraged huge numbers of people to prefer e-commerce when browsing for and buying a wide range of products and services.
One of the key factors that is expected to support strong sales growth in booking over the forecast period is the decision of the Romanian government to continue granting holiday vouchers to the local population until 2026. The extension of the scheme is likely to prove crucial as it makes domestic travel much more affordable for local people.
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Understand the latest market trends and future growth opportunities for the Booking industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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