A positive factor influencing the Poland consumer audience overall is the fact that the population of Polish residents has increased, thanks to people leaving Ukraine because of the war and settling in Poland. This has been assisted by the new law, passed in 2022, which means that refugees from Ukraine are eligible for employment in Poland, even if they did not previously have a work permit or population registration number.
Travel intermediaries are expected to invest heavily in the development of technology. Players who have been offering lodging or package holidays so far, will expand their offers with air tickets and create flexible packages for consumers.
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Understand the latest market trends and future growth opportunities for the Booking industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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