Most South African consumers use their mobile devices to research companies and make bookings. High mobile usage is expected to increase due to several factors, including the decrease in data costs in the country, the push from the market for app development, and improvements in online payment options.
The increasing popularity of renting private homes to generate additional income, combined with the demand for such listings in the context of hybrid working conditions, has led to a surge in co-listed and professionally- managed properties. More than 60% of short-term rental listings are now being co-hosted on digital platforms, with Airbnb and Booking.
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Understand the latest market trends and future growth opportunities for the Booking industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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