Over the forecast period, bottled water in China is expected to maintain the trend seen in 2023, with minimal off-trade volume growth, and slightly stronger current value growth. Still natural mineral bottled water and still spring bottled water are expected to account for the bulk of absolute growth, driven by their high quality perception – they are seen as safer, healthier, and containing natural microelements.
Carbonated bottled water is anticipated to increase its penetration of Chinese households in the forecast period, although this will be from a relatively low base. Consumers who are seeking alternatives to carbonates are looking for carbonated drinks with lower sugar and more natural content instead, which is likely to drive growth for carbonated bottled water.
Bottled water is a relatively fragmented category, with the top 10 players accounting for just over half of off-trade volumes, and numerous smaller players, included under “others”, accounting for the balance of share. As the distance from water source to end market is a key metric for profit and survival, most regional brands have a small radius of consumers that they serve.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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