Bottled water is likely to benefit from the ongoing shifts in consumption towards low/no sugar soft drinks. More consumers will migrate away from carbonates, juices, and other soft drinks categories, to beverage options they perceive to be healthier and with a lower calorie count and sugar content.
Over the review period Costa Rica has experienced much warmer temperatures than is the norm, which has increased bottled water consumption. If the hotter climate continues in the years ahead, there will be more occasions when consumers reach for a cold refreshing bottle of water instead of other soft drinks options.
Over the forecast period, private label participation in the category is expected to increase, particularly within the modern retail channel. Increasingly, larger modern retailers like Walmart and Automercado are marketing more private label lines of still purified bottled water, including smaller individual portions.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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