One of the notable shifts in consumption habits during the pandemic was the increased adoption of bulk water. Formerly prevalent in offices, this trend expanded into off-trade as a practical home option.
The escalating prices within bottled water brands present an opportunity for companies to focus on premiumisation. Notable examples include regional company Socosani striving to position itself as a premium mineral water brand and Andea, which boasts extensive penetration in high-end restaurants.
The pandemic has rendered Peruvian consumers more health-conscious, resulting in heightened scrutiny of purchased drinks. Consumers now meticulously inspect ingredients and compare brands more than ever before.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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