Romanian consumption of bottled water continues to lag behind European averages. This means the landscape has positive opportunities and room for growth, especially for products that offer health and wellness benefits.
Domestic brand owners have been very active in the bottled water landscape, and players will aim to consolidate and improve their share over the forecast period. For example, in 2023, the owner of Aqua Carpatica signed a sales agreement with PepsiCo, giving the player a 20% minority stake in the bottled water company.
E-commerce retailing is projected to gain more ground within bottled water, as Romanians continue to develop the habit of purchasing groceries online. The prospect of home delivery will become increasingly attractive, as bottled water in volume is bulky and difficult to carry.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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