Deodorants are expected to see fairly healthy growth in constant value terms over the forecast period, with unit prices likely to stabilise following the sharp price increases in recent years. Prices were driven up by rising operating costs but these began to ease from the second half of 2023.
Similar to other beauty and personal care categories, deodorants are likely to be influenced by the skinification trend. Products that offer multiple benefits and address specific needs, such as moisturisation and suitability for sensitive skin, with ingredients such as aloe vera, hyaluronic acid and niacinamide, are expected to grow in popularity.
Packaging will be a major focus of deodorant innovation over the forecast period. Most deodorants are still packaged in plastic, especially roll-ons and sticks, while sprays are packaged in aerosol cans, which are mostly made of aluminium.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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