In response to the high price increases seen in deodorants, a future trend that is likely to emerge is the introduction of duo-packs, XXL pack sizes, and special offers. Players are forecasted to introduce a wider variety of different pack sizes to meet different needs and budgets (eg XXL and mini packs as well).
Sustainability is gaining momentum with companies like Henkel taking significant strides towards sustainability. For instance, during Henkel’s revamp of its Fa brand it eliminated plastic caps from its deodorant sprays, thereby substantially reducing plastic waste.
While scent and effectiveness remain the key factors influencing purchasing decisions in deodorants, consumers are also placing increasing importance on ingredient transparency and product safety. Positive recommendations from friends, relatives, and influencers continue to influence purchasing decisions, but there is a growing awareness of the potential risks associated with certain ingredients.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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