Deodorants is expected to maintain steady current value growth in the forecast period. Amongst all deodorant formats, spray and roll-on are the most popular in Taiwan, and this is set to remain the case in the forecast period.
Across the forecast period, consumers will look for long-lasting, comfortable, dry deodorants that have a good scent. Brands will reflect these demands in ongoing innovations and new product developments.
Consumers’ awareness of the harmful effects of aluminium salt-containing products is increasing, leading many to choose more natural products. Brands positioned as using natural ingredients, such as Salt & Stone, MALIN+GOETZ, Aesop, L:A BRUKET, and Nuud, are set to gain more attention across the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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