As is the case in other beauty and personal care categories, an influx of new product developments is expected to hit deodorants during the forecast period as competition heats up and brands vie for share. Thai consumers are showing greater interest in seeing innovative ingredients and novel technology in their deodorants, to better fulfil increasingly sophisticated demand and some unmet requirements.
In response to evolving and evermore sophisticated demand among Thai consumers, and in line with the broader trend of multifunctionality throughout beauty and personal care, deodorants is highly likely to see players invest in new lines of multifunctional variants throughout the forecast period. Local consumers consider such products to offer good value for money, with additional value through their multiple benefits.
While deodorant roll-ons is set to remain the preferred choice of product format within the category throughout the forecast period, other formats such as creams and wipes will emerge more convincingly in Thailand. Several variants have been performing well, including Miracle Crystal Wipe, La Peach Deodorant Wipes Extra Care Double Protection, Cathy Doll Shower Wet Wipes Cool Glacier, and Cathy Doll Shower Wet Wipes Powdery.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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