With the economy expected to recover over the forecast period, deodorants is projected to see strong retail volume and value (constant 2023 prices) CAGRs across the roll-on, spray and stick formats. As consumers’ economic situation improves, affordability is set to increase.
The fast growth of the young adult population in urban areas is predicted to boost the demand for deodorants in Nigeria. This is particularly germane to the growing number of young adults in formal employment in cities.
Deodorant roll-ons is expected to continue to post the highest retail volume sales over the forecast period, although higher price points are set to see deodorant sprays remain the highest-value category. Roll-ons are used primarily for their antiperspirant properties, which makes them attractive in a very hot and humid climate.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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