Dietary supplements

In 2024, Indonesia's dietary supplement market is anticipated to continue experiencing positive current value growth, fuelled largely by changing consumer behaviours stemming from the COVID-19 pandemic. Many Indonesians, particularly in urban areas,…

The market for dietary supplements in Romania is set to experience a solid performance in 2024, despite ongoing challenges in the form of rising costs and economic uncertainty. Inflation has significantly impacted product prices, which are expected…

Interest in dietary supplements has continued to rise in North Macedonia in 2024, with all categories poised to record solid growth in volume terms for the entire year. As is the case with vitamins, buoyant demand is underpinned by the increasing…

Dietary supplements is following some of the same trends as seen in vitamins in Cameroon in 2024. However, this category has seen notable price hikes and, considering the cost of living and other inflationary pressures, this means consumers are…

In 2024, mineral supplements is recording strong retail volume and current value growth in Tunisia. The category benefits from growing awareness of the impact of mineral deficiencies. Mineral supplements already offer a dynamic range of products to…

Dietary supplements continue to be the most popular consumer health product in Poland in terms of value sales. That being said, constant value growth is expected to be muted in 2024, as the product area reaches a degree of maturity. Also, now that…

In Uzbekistan, there is relatively high public awareness regarding dietary supplements, aiding the products to experience favourable growth in 2024. Local consumers are particularly loyal to this category, especially in the country's regional areas.…

Dietary supplements has been one of the most dynamic categories in consumer health in current value terms in 2024 with sales benefiting from frequent key new launches throughout the year. In 2024 the category has benefited both from strong consumer…

Following the outbreak of COVID-19, consumers are increasingly interested in health, wellness and preventative health care. As a result, many consumers are becoming more active, while having changed their eating habits, moving away from…

Demand for dietary supplements in Taiwan is set to continue to increase further in 2024. As with vitamins, demand has been buoyed by the growing adoption of more holistic and preventive attitudes to health, which are encouraging people to regularly…

The dietary supplement market in Switzerland is projected to continue its growth in current value terms throughout 2024. Consumers purchasing these products are typically well-educated, affluent, and often lead fast-paced lifestyles, resulting in…

Dietary supplements enjoyed solid current value growth in 2024 as the health and wellness trend gained traction in Sweden. The focus on preventative health measures, rather than treating symptoms as they occur, has underpinned sales. Although the…

Demand for dietary supplements in South Africa continues to rise in 2024, despite the ongoing impact of inflation (which is slowly easing) on consumers’ overall ability or willingness to invest in discretionary items. Many lower-income households…

Like vitamins, dietary supplements continue to benefit from the health and wellness trend and maintain robust demand in 2024, especially amongst younger consumers. Rising prices as a result of inflation is ensuring solid value growth in the year.…

Price growth continues to exert a strong influence on dietary supplements in Serbia. Current value sales have been underpinned by price growth in 2024, even though inflation has fallen in the country. Given the price sensitivity of consumers, this…

While value sales continue to be relatively low for dietary supplement in Pakistan in 2024, particularly compared with vitamins, it is expected to register very healthy current value growth. The rising awareness of the benefits of proper nutrition…

Consumer spending on dietary supplements in Kenya is growing well, with a notable focus on immune-boosting products since the COVID-19 pandemic. There is a growing awareness of the significance of a balanced diet and the role that dietary supplements…

Dietary supplement consumption is expected to see robust current value growth in Uruguay in 2024, maintaining the trend seen in 2023. Following the preventive health trend, higher sales levels are estimated to grow with an increasing penetration…

The dietary supplements market in Slovakia is poised for robust growth in current value terms in 2024,. This optimistic outlook is supported by a more favourable economic outlook, when compared to 2023. One key subcategory to benefit from this trend…

Dietary supplements is expected to see modest current value growth in Norway in 2024, driven by an increased focus on preventive health, demographic trends such as an ageing population, and lifestyle trends such as increasingly sedentary work and…