Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Herbal and traditional products remain a popular mainstay in Indonesia, even for analgesics. For instance, Binahong leaves are gaining traction due to their rich content of flavonoids, oleanolic acid, protein, ascorbic acid, and saponins, which are…
Herbal/traditional products in Romania will continue to experience robust growth in current value terms in 2024 This is being driven by a rising consumer preference for natural, plant-based remedies, which are perceived as gentler on the body…
Demand for herbal/traditional products in North Macedonia has remained robust in 2024, with all categories poised to register solid growth in volume terms. Sales continue to be buoyed by the fact that as consumers become more health-conscious, they…
Herbal/traditional products is an interesting category in Cameroon in 2024. On the plus side, the country has a strong local culture of natural remedies, which means herbal remedies are appealing to consumers. However, the affordability of…
Consumer health manufacturers are keen to avoid the pricing regulations imposed by the Ministry of Health in Tunisia. As such, local players are becoming more interested in selling herbal/traditional products. These products are not considered to be…
Herbal/traditional products is expected to register moderate current value growth in Poland in 2024. As consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there is…
Following the COVID-19 pandemic, herbal remedies experienced a notable boost in sales, particularly as seasonal viruses made a resurgence. The shortage of non-herbal medicines further influenced local consumer choices, leading to an increased…
Herbal/traditional products have a long history of usage in Ukraine with many people having some knowledge about a diverse range of medicinal herbs and their healing properties. Some Ukrainians used to brew tea made with self-picked herbs (eg…
While medicated OTC products traditionally dominated the consumer health industry, rising awareness surrounding drug-free products has benefited the herbal/traditional landscape. Players in the category continue to look at the wider consumer health…
Herbal and traditional products in Taiwan will continue to see positive growth in current value terms in 2024, driven by consumers increasingly favouring natural remedies for treating and preventing minor illnesses. This shift is largely due to…
The market for herbal/traditional products in Switzerland is expected to maintain solid growth in current value terms in 2024, as consumers increasingly turn to natural remedies to minimise their exposure to potentially harmful chemical ingredients.…
Herbal/traditional products reported a solid year of current value growth in Sweden over 2024. Although inflation was much lower in 2024 than in the previous years, price increases were still evident. Consumption of herbal/traditional products has…
Value sales of herbal/traditional products in South Africa continue to rise strongly in 2024, driven by further unit price increases. Nevertheless, overall demand for herbal/traditional products such as dietary supplements, sleep aids, and cough,…
The herbal/traditional products category is experiencing further moderate growth in Slovenia in 2024 as, with stronger consumer emphasis on health and wellbeing, there is an emerging preference for herbal/traditional products over standard non-herbal…
With a strong tradition of consuming natural remedies in Serbia, herbal/traditional producers often strengthen the image of a product by including natural ingredients, such as honey, which reminds consumers of how previous generations treated…
Herbal/traditional product is expected to register positive constant value growth in Pakistan in 2024, in spite of continuing high inflation. As consumers prioritise health and wellness and look to adopt a more natural and holistic approach to their…
High inflation in Kenya has dampened consumer purchasing power, causing a shift towards more affordable local herbal/traditional products over more expensive imported alternatives. As the rate of inflation surged in 2022, consumers sought out cheaper…
The rising interest in natural products is supporting sales of herbal/traditional products. This is particularly the case in areas such as digestives and cough and cold goods. Some consumers choose to use herbal products as they consider them…
The resurgence of common respiratory infections, alongside a return to busy, active pre-pandemic lifestyles, stimulated demand for various herbal and traditional products in Slovakia towards the end of the review period. These products are often…
Herbal/traditional products is expected to see modest current value growth in Norway in 2024. As has been the case through most of the review period, the category is expected to grow at a slower pace than the overall consumer health industry, despite…