Sports Nutrition

In 2024, sports nutrition in Vietnam is set to experience healthy retail current value growth. The category’s main customers are young people who like to work out and care about their appearance; they tend to be middle- or high-income earners living…

Sports nutrition in the UK has continued to maintain its growth momentum since 2021, following the category’s full recovery from the impact of the pandemic, including lack of mobility outside of the home. Sports nutrition recorded 15% current value…

Demand for sports nutrition in the United Arab Emirates continues to rise in 2024, supported by the growing interest in health and wellness which incorporates exercise into regular routines, especially among younger consumers. In the United Arab…

The market for sports nutrition products in the Philippines is poised for continued strong growth in 2024. This surge is partly driven by the increasing interest in sports and fitness that emerged in response to the COVID-19 pandemic. Many Filipinos…

Demand for sports nutrition in Thailand continues to grow across the category in 2024, as local consumers participate in physical exercise such as outdoor sports, including jogging, hiking and cycling, as well as visiting gyms and fitness centres as…

Sports nutrition is set to maintain solid retail volume and current value growth rates in New Zealand in 2024. However, with a slowing of price increases as inflationary pressures and cost increases ease, value growth is set to see a considerable…

Consumers in Mexico are adopting a more comprehensive approach to health, at the same time that sports nutrition companies are informing consumers about the importance of proper nutrition in sports performance. This includes promoting a balanced diet…

Sports nutrition in Japan is set to maintain slower but still solid retail current value growth in 2024. Actual value sales growth is being driven mainly by the robust growth of sports protein products. With rising health consciousness amongst…

The sports nutrition category is expected to see continued strong growth in Italy in 2024. The category’s positive performance is being supported by several factors. First and foremost, amongst these is the growing consumer interest in sporting…

Sales of sports nutrition in Hong Kong continue to rise as the fitness trend gains further momentum in the city. Not only have fitness centres developed from opening for a limited time to 24-hour operations, but the development of fitness sports and…

As the pandemic has ended, Chinese consumers are gradually resuming their fitness habits, and sales of sports nutrition are expected to continue to grow in 2024, with high single-digit retail current value growth expected. Specifically, while sports…

2023 marked a year of outstanding results for sports nutrition in Chile. Although value sales growth slowed in the first half of 2024, demand is growing across the category. This is primarily being driven by increasing interest among Chileans in…

In 2024, sports nutrition in Belgium remains a dynamic category; it is projected to see double-digit growth in retail current value sales. While inflation contributes to fast retail current value growth, retail volume sales are also rising strongly.…

Sports nutrition is projected to increase volume sales despite ongoing economic constraints, as consumers seek to mitigate health issues, such as being overweight or even obese, by engaging in more rigorous workouts. Sports nutrition is driven by…

Sports nutrition is one of the most exciting and fast-moving categories in consumer health in the US, with double-digit current value growth expected to continue in 2024. This growth is due to the increased focus on health, fitness, and active…

In 2024, sports nutrition continues to be one a dynamic category within consumer health in France, benefitting from a broader consumer base with expansion primarily driven by the increase in the number of athletes, particularly those engaged in…

Sports nutrition products are becoming increasingly popular, especially among athletes and people involved in sports and physical activity. There is an increasing emphasis on staying fit and healthy, as well as increased participation in sports,…

In 2024, sports nutrition continues to register positive growth, driven by the increasing availability of these products in Algeria. However, demand remains limited to bodybuilders and serious athletes, as sports nutrition is primarily perceived as…

Sports nutrition is set to be a standout growth category within consumer health in Brazil in 2023, expected to maintain its third consecutive year of over 20% growth in current value terms. The pursuit of a healthier lifestyle is a significant…

In Kenya, sports nutrition is rapidly advancing and enjoyed robust current value growth in 2023. This momentum is driven by the rising health and wellness trend, with individuals increasingly acknowledging the importance of a healthy lifestyle and…