Wound Care

Demand for wound care products in Indonesia is set to see consistent growth in 2024, largely driven by the increasing physical activity among various demographic groups, including school communities, sports enthusiasts, and the general public, many…

Wound care in Romania has proven to be less dynamic than other OTC categories, despite playing a crucial role within the consumer healthcare landscape. Demand remains relatively stable from year to year, reflecting the maturity of the market. Key…

With the recent spike in inflation now steadily receding, total current value sales growth for wound care in North Macedonia in 2024 looks set to be down slightly on 2023. Conversely, the category is poised to record an improved performance in volume…

Wound care in Cameroon faces a number of challenges in 2024, with the category fairly stagnant and with limited innovation. One challenge to official wound care comes from the proliferation of unlicensed drug kiosks scattered across neighbourhoods.…

Consumption of wound care has been falling since 2023, pushing retail volume sales into decline. There has been a notable lack of new launches, advertising and innovation by domestic players in 2024. Local manufacturers are primarily focusing on…

Constant value growth for wound care in Poland is expected to be muted and volume sales are expected to fall. Wound care is seen as a staid product are with little innovation. As such, consumers are not brand loyal and value sales are generally based…

Wound care in Uzbekistan predominantly centres around a basic product portfolio. Due to consumers level of income, the landscape has financial limitations, leading cost-effective solutions to be widespread. As a result, the segment is marked by an…

Sales of wound care have been subject to the same factors as the other consumer health categories since Russia's invasion of Ukraine, in particular the decline in the population and reduced consumer spending power. Although wound care has seen strong…

Wound care has seen significant fluctuation in demand since the outbreak of COVID-19, which heightened consumer interest in health, wellness and self-care. After society reopened, there was a noted increase in sporting activities and gym attendance.…

Wound care in Taiwan is poised to record only modest growth in current value terms in 2024. Economic uncertainty has led to more cautious consumer spending in discretionary areas, including perceived non-urgent healthcare products. Many consumers are…

Wound care sales in Switzerland continue to experience positive growth in current value terms, fuelled by increasing consumer interest in travel and tourism. Additionally, consumers are feeling less anxious about the cost of living, making them more…

Wound care in Sweden continued to see positive, yet slower growth in retail volume terms in 2024 in line with the maturity of this category. Swedes enjoy outdoor activities and being physically active, which increases the number of small cuts and…

Although demand for wound care in South Africa, which is dominated by sticking plasters/adhesive bandages, continues to rise in 2024, it remains a small category within consumer health. Many local consumers of wound care consider it a non-essential…

The increasing popularity of self-medication and the convenience trend is positively impacting the performance of wound care in Slovenia in 2024. Consumer demand is stable despite demographic challenges and stagnant

Unit prices continue to stimulate current value sales of wound care in Serbia. However, retail volume sales are recording a decline due to ongoing price sensitivity as consumers grapple with costs of living. Consumers are prioritising essential…

Wound care in Pakistan is expected to register healthy current value and volume growth in 2024. Volume growth is supported by continuing population growth. Value sales for gauze, tape and other wound care is slightly higher than sticking plasters,…

Consumers are gravitating towards more affordable wound care products, especially those in lower-income brackets. Pricing plays a significant role in purchasing decisions, with local brands like Mediplast often popular for their lower price points…

Wound care is set to record double-digit retail value sales in 2024, benefiting from the change in the Argentina exchange rate. From February 2024, this immediately impacted prices and led to a decline in small-scale smuggling that bought products…

Demand for wound care products in Slovakia is set to remains stable in 2024, following a modest decline in retail volume sales in the previous year. In the first quarter of 2024, Slovak tourism experienced significant growth, with domestic travel…

Wound care is expected to see current value growth in Norway in 2024, following a resurgence in the category’s performance after the COVID-19 crisis. Outdoor activities and participation in sports continue to be the main driver of sales of wound care…