Fragrances should achieve a moderate value CAGR as demand remains solid over the forecast period. Product innovation and brand extensions will remain central to the marketing strategies employed by multinationals and will be the main growth driver in the forthcoming period.
As consumers continue to look for ways to budget and make cost savings, they will opt for bundled premium fragrance products in sets/kits. These tend to have a lower unit price compared to individually purchased premium fragrances.
The growing influence of health and wellness will filter into the development of fragrances that bring about a better sense of wellbeing and boost confidence. Functional fragrances, such as those based on patented neuroscience technology which are capable of delivering various physical and emotional benefits to clients will be increasingly in demand.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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