Fragrances is set to maintain dynamic although slowing current value growth in Singapore over the course of the forecast period, with increases projected across all categories. Both premium and mass fragrance sets/kits are set to experience growth, indicating an uptick in consumer interest and sales within this category.
The trends of personalisation and customisation have gained significant traction in fragrances, providing consumers with the opportunity to craft bespoke scent experiences tailored to their individual preferences and lifestyle. One facet of this trend involves the customisation of scent compositions, allowing brands to offer customers the ability to mix and match various fragrance notes or accords to create a scent that truly reflects their personality and tastes.
Fragrances represent sensory experiences, and it is crucial for consumers to have the opportunity to smell and sample perfumes prior to purchase. This personal interaction is especially vital for premium and luxury options, and given that fragrances can vary in scent according to the individual.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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