Players in the fragrance industry are increasingly adopting new strategies aimed at reducing wastewater, air pollution, and greenhouse gas emissions. Sustainability and luxury are no longer mutually exclusive; instead, they present new opportunities for smart brands to engage with consumers and tap into new segments.
As the fragrance market has developed in Mexico, it has brought about the emergence of a unique consumer culture. Beyond mere shopping habits, Mexicans have acquired distinct preferences rooted in the country's cultural context.
The desire for status and recognition among Mexican consumers is a strong driver of sales in premium fragrances. In a culture marked by classism and inequality, acquiring premium products for those outside the economic elite is a means of increasing status and validation.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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