Fragrances, as a product area, is poised for sustained growth in both value and volume terms over the projected period in Uzbekistan. The country's emergence as a relocation hub for a significant part of the Russian population has contributed to the influx of individuals and businesses, bolstering the sales of beauty products, including fragrances.
The year 2023 witnessed the launch of several beauty retail chains in Uzbekistan, including MCosmetic stores, EvoEva, and Bloom Beauty stores. These retail outlets serve as official representatives for a diverse range of fragrance brands, spanning both mass and premium segments.
Direct marketing is poised to be a key driver of sales within fragrances, with companies like Oriflame and Faberlic leading the charge. These companies have adeptly tailored their business models to resonate with the local audience, addressing specific needs in terms of product assortments and pricing policies.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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