Over the next five years, fragrances is projected to maintain a double-digit current value CAGR in China, with continued growth for premium fragrances, and continued decline for mass fragrances. In the past few years, the growth rate of unisex fragrances far exceeded that of men’s or women’s fragrances.
Although Chinese consumers exhibit lower frequency of use and lower per capita consumption of fragrances compared with their counterparts in Europe and North America, the Chinese market still presents unique growth opportunities. This is primarily because fragrances are not considered a daily necessity in China, leading consumers to attribute greater significance to their usage.
Scent economy has expanded to encompass broader product categories, including not only fragrances, but also body care products, bath products, and even laundry care products. These are collectively driving the flourishing of the scent economy, yet they also pose certain challenges to fragrances.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See All of Our DefinitionsThis report originates from Passport, our Fragrances research and analysis database.
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