The sale of e-readers is expected to decline in the forecast period due to competition from other devices, the rise of audiobooks and the relatively discretionary nature of the product. The category faces a growing threat from users that prefer to use smartphones and web browsers for their reading needs.
While the distribution of portable players is currently dominated by appliances and electronics specialists, e-commerce is expected to become more prominent and should help drive sales in the forecast period. The COVID-19 pandemic and subsequent lockdowns acted as a major catalyst in the shift from offline to online purchases in the portable players category.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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