The e-readers category is expected to see very modest growth over the forecast period with little innovation to really boost sales. Consumers who want to use e-readers will buy them, but it will be difficult to entice new consumers to use them if they are used to reading on their computers, on their smartphones, or from books.
During the forecast period, wireless speakers will continue to profit from the ongoing migration to streaming services and increasing appreciation for the connectivity and portability of these devices. Buoyant demand should attract new entrants and stimulate investment in innovation, distribution coverage and promotional activities by established players, which will also help to maintain strong consumer interest in the category.
AI features such as voice assistants and voice-controlled systems are expected to become increasingly popular in Israel over the forecast period. Bose offers a voice-controlled speaker as well as an innovative shape and carrying handle, not to mention Bluetooth connection.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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