Portable players will register growth in both current value and volume terms during the forecast period. However, falling demand for e-readers will negatively impact the category.
Wireless speakers will also register growth in current value and volume during the forecast period due to several factors. Firstly, local consumers are increasingly seeking versatile audio solutions that offer seamless connectivity and portability, allowing them to enjoy music and other audio content anywhere.
Sales of portable players through e-commerce still account for approximately half the sales through appliances and electronics specialists, suggesting that local consumers prefer evaluating portable players in person and benefiting from the advice sellers provide when making their purchase decisions. The tactile register and personalised assistance offered in physical stores remain influential factors in the buying process for portable players despite the convenience and accessibility of online shopping.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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