Snacks is set to see modest growth in 2024 due to rising prices caused by inflation and increasing prices of raw materials, with imported brands being especially affected. However, while price remains important, many consumers are seeking small indulgences while brands are investing in new product development and launching new and interesting flavours.
Nayib Bukele was re-elected President of El Salvador in 2024 and continued the fight to eradicate poverty and gang violence. President Bukele’s policies continue to help locals and tourists feel safer in the country, allowing tourism to grow.
Consumers in El Salvador typically have three meals a day, consisting of breakfast, lunch and dinner. Lunch is usually considered the most important meal but is often only eaten together as a family at weekends due to work and school commitments, though this changed during the pandemic due to lockdown and home seclusion as normal lifestyles and routines were severely disrupted.
In 2021 El Salvador became the first country in the world to officially adopt the use of bitcoin as legal tender. However, a significant proportion of the population continue to use physical bills and have not adopted digital currency for their daily transactions.
Connectivity is good in El Salvador with the World Economic Forum (WEF) ranking the country’s road network among the best in the region. However, gang-related extortion makes it difficult for distributors to reach all neighbourhoods, which means they often prefer to go to a distribution centre and then deliver to a supermarket warehouse, with supermarkets having "agreements" with gangs to allow them to deliver their products.
During the forecast period, interest in ingredient lists is expected to be sparked by higher health awareness. More consumers are expected to look for a low sugar content, no artificial sugars, natural sweeteners, such as maple syrup, honey, or stevia, real fruit flavourings, and a lack of artificial colourings and flavourings.
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Understand the latest market trends and future growth opportunities for the Snacks industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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