Driven by robust GDP growth and recovery of purchasing power, snacks is set to record positive growth in volume terms across all categories in 2024. The expanding base of middle- and upper-income consumers boosted demand while changes in consumption habits favoured sales of ice cream.
In 2024, snacks is expected to register positive growth in retail volume terms in all categories. A better economic context and a decline in contraband will play a key role in driving this positive performance.
Consumers in Paraguay typically eat four meals per day: breakfast; lunch (which is considered the most important meal); merienda (consumed at teatime and usually consisting of a hot drink and a baked snack); and dinner. Nevertheless, mealtimes vary according to region and family.
Around 50% of the population of Paraguay is economically active, with the middle class representing around 26% of all households in 2024. Nevertheless, poverty and income inequality remain a major challenge, with Paraguay being one of the poorest nations in the region.
The condition of the roads in Paraguay varies depending on the region, with the most developed highways connecting Asuncion, Encarnacion and Ciudad del Este in the southern half of the country. Much of the country’s infrastructure requires improvement given that there are still thousands of miles of rural, unpaved roads, which are impassable during the rainy season.
Growth in the country’s GDP over the forecast period, together with low inflation rates, will play a key role in the consumption of snacks. Purchasing power and employment are set to rise while increased urbanisation should enable more of the population to afford products beyond their primary necessities.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Paraguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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