Snacks in Laos remains dominated by international brands with more products being introduced to local consumers. Additionally, more local brands have been seen, particularly within sweet biscuits, snack bars and fruit snacks, ice cream and savoury snacks.
Snacks in Laos is a highly competitive landscape. It is dominated by international/foreign brands, mostly from Thailand, followed by Vietnam, China, Indonesia and South Korea amid weak local manufacturers.
There are few local packaged food products in the country, with most products being imported, particularly from Thailand. Moreover, there is no local industry for packaged food processing in Laos, despite support from the government and international organisations.
Snacks that are fortified with added vitamins or are low in calories are also growing in popularity as local consumers are influenced by advertising on TV, which encourages people to avoid being overweight and to live healthy lives. Satellite TV advertising is one of the main marketing channels through which Thai players promote their snacks brands to consumers in Laos.
A number of logistical issues still face distributors in Laos, with many roads being poorly maintained. Poor road infrastructure even impacts major cities like Vientiane, with the rising ownership of vehicles putting pressure on many roads.
Demographic factors, such the country’s young population and strong birth rate, should continue to boost the demand for snacks, with young adults and children being key consumers. A further rise in disposable income levels would also boost sales.
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This report originates from Passport, our Snacks research and analysis database.
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