In 2024, snacks in Myanmar see a rebound in volume sales driven by adaptations to consumer demands and lifestyle changes. Companies are introducing smaller packs and innovative flavours, catering to evolving tastes.
Domestic brands continue to strengthen as they maintain a competitive advantage over pricing, with households seeking affordable snacking options. In contrast, international brands see slower sales due to increasing retail prices per unit amidst challenges, including inflation and the continued weakening of the Myanmar kyat against the United States dollar in 2024.
Savoury snacks and sweet biscuits are the most popular snacks in Myanmar. These categories appeal to a wide range of consumers regardless of age, gender, income level, and geographical region.
Myanmar’s GDP is expected to grow by 3.2% in 2024, according to the Asian Development Bank’s projections.
In 2024, the cost of raw materials have increased, resulting in higher operational costs for business, both local and international. Meanwhile, supply-chain distributions due to regional conflicts and importing challenges continue as The Central Bank has tightened its regulations on foreign currencies, which is another factor impacting the growth of snacks.
Myanmar is expected to see a return to economic growth over the forecast period, although much will depend on the new government’s ability to attract foreign direct investment. The country will continue to benefit from low labour costs and a strategic location between India, China, and Thailand.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Snacks industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Snacks
This report originates from Passport, our Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!