In 2024, snacks in Jordan is experiencing a marginal decline due to reduced purchasing power among Jordanians. This economic strain is driving consumers to shift away from international brands in favour of more affordable local and regional alternatives.
In 2024, snacks in Jordan is experiencing a slight decline. This is largely due to consumers shifting their preferences from pricier international brands to more affordable local and regional options.
Snacks hold an important place in the lives of Jordanians. Since dinner is usually taken very late, many people have a late afternoon or early evening snack to bridge the gap between lunch and dinner.
The country's unemployment rate, which reached 21% in the fourth quarter of 2023, albeit a decrease of 2% from the previous year, remains high. High unemployment continues to strain household incomes, leading many Jordanians to opt for more affordable, locally-produced snacks over pricier international brands.
Aside from traffic jams during rush hour and some badly repaired roads, there are little challenges to the distribution of packaged food in Jordan.
Over the forecast period, snacks in Jordan will continue benefiting from ongoing population growth, especially as it means there will be more school children consumers whose parents will purchase popular snack choices, such as potato chips, for school lunches. Likewise, as the pandemic becomes a thing of the past and global inflation rates start to curve, the industry will also benefit from the recovering economy and improved purchasing power.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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