The newly launched reduced sugar sports drink category will significantly boost the sales of the overall sports drinks category in Denmark during the forecast period. There remains plenty of room to increase sales in this immature category, with continued, albeit markedly slower, volume growth expected throughout the forecast period.
The huge success of the Prime launch is likely to attract new players to the reduced sugar sports drinks category, which retains significant potential for growth. New products could span a wide range of potential demand, including both pro-positioned reduced sugar sports drinks and also private label products.
On-trade sales of sports drinks is an area that needs strong company engagement to improve sales. In fact, on-trade sales are expected to remain minuscule unless a key player in the on-trade channel starts to actively promote such products.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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