The health and wellness trend is set to have a growing influence on sales of sports drinks in Thailand, as consumers become more aware of the risks associated with excessive sugar consumption. This, combined with the introduction of the third phase of the government’s sugar tax strategy in April 2023, should provide an incentive for manufacturers to reconsider the position of their products.
With the market for sports drinks being dominated by Sponsor, there has been little incentive for smaller players to invest in new product development. However, with a growing focus on health and wellness, there is an opportunity for manufacturers to gain a share of this category.
Off-trade will remain by far the largest channel for sports drinks during the forecast period. However, on-trade sales will be the key driver of growth in volume terms, following the return of consumers to gyms, sports clubs and fitness centres.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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