According to the World Bank’s prediction in 2023, Vietnam’s economy is predicted to see stronger GDP growth during the first few years of the forecast period compared to 2023 thanks to increasing foreign investment. This should help create more jobs and boost disposable income.
Due to the growing demand for sports drinks, companies in the market are strategically expanding their distribution networks to include convenience stores. The rapid expansion in the number of convenience stores in major cities like Ho Chi Minh and Hanoi has greatly benefited consumers, but also brands and products that place a strong emphasis on impulse purchases and convenience.
Over the forecast period, the so-called “racecation” trend is expected to increase strongly, whereby people travel to different locations to participate in sport events such as marathons. This could help to bring more foreign athletes to Vietnam as well as encouraging more locals to take up running, all of which would likely boost demand for sports drinks which are promoted for their ability to provide effective rehydration and replace lost nutrients and electrolytes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!