Sports drinks is expected to continue its robust performance over the forecast period. This will be supported by the fact the category is still quite new in Lithuania, thus growing from a low base.
As the consumer audience for sports drinks is growing outside of sportspeople, the category starts to compete with the likes of flavoured bottled water and functional drinks, along with energy drinks to a degree. This creates new niches of consumer targets, which players are expected to exploit.
There are relatively few named brands of sports drinks in Lithuania in 2023, with just under half of all brand share held by Oshee Lemon, and another large percentage held by unnamed “others”. Part of Oshee’s success is the expansion of its offer into other crossover areas (eg with the aforementioned can format), and we expect this activity to continue.
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Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
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