Similar to the case with juice, rising awareness that sports drinks are often high in sugar has undermined the health credentials of these products in recent years. Over the forecast period, manufacturers will continue to try to improve their image in this regard by developing new reduced sugar or sugar-free variants and reformulating established brands.
In addition to developing healthier varieties and new flavours, over the forecast period sports drinks manufacturers will continue to diversify their packaging mixes in an effort to differentiate their brands and meet the changing needs of Taiwanese consumers. Most notably, the trend towards busier and more physically active lifestyles should encourage many companies to focus on introducing formats and pack sizes that offer greater convenience and portability.
The sponsorship of local sporting events and the use of well-known Taiwanese athletes as brand ambassadors will remain key promotional strategies in sports drinks over the forecast period. Such activities will continue to be primarily focused on athletics – especially running – and other individual and team sports that have a large following in the country, including baseball, basketball, soccer and badminton.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Drinks
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks
See All of Our DefinitionsThis report originates from Passport, our Sports Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!