During the forecast period, baked goods is expected to witness a resurgence of distribution channels that prioritise convenience. In 2023, and expected to continue through to the second half of 2024, consumers have been grappling with the challenges posed by the rising cost of living, shifting away from convenience-focused channels such as IGA and 7-Eleven, which historically offered convenience at a higher price point.
The trends of cross-category collaboration and nostalgia are having a significant impact on the packaged food industry, including baked goods. Cross-category collaborations involve brands coming together to create products that appeal to both of their audiences.
Baked goods is anticipated to face growing external competitive pressure in the forecast period. One of the factors contributing to this is likely to be the evolving preferences of consumers, particularly their inclination to purchase high-quality artisanal breads.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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