Volume sales of baked goods are expected to record solid, steady growth during the five years to 2028, in contrast to the peaks and troughs which were characteristic of the review period. In addition to improved economic conditions, sales will be boosted population growth, which will encourage players to embark on manufacturing improvement measures, to support an expected increase in demand At the same time, the growing rate of urbanisation will affect consumption patterns and lead to the further modernisation of the retail landscape.
During the forecast period, consumers’ increasing mobility will lead to an increased incidence of impulse purchases through convenience stores, particularly in the case of packaged cakes, leavened bread and pastries. With lives becoming increasingly hectic, it is likely that more office workers will opt to buy their daily staples at this type of outlet, rather than making a lengthy visit to a hypermarket or supermarket.
While some community bakeries were forced to close their doors during the review period, due to the difficult business environment, other, larger players are focussing on expanding their respective outlet networks. One notable example is Balai ni Fruitas Inc, owner of the Balai Pandesal bakery shop chain.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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