Among the prominent trends is the rising emphasis on preventing waste. This is garnering attention from producers, consumers and policy makers alike.
Following the unit price increase for white bread, added-value product offerings are becoming a more rational choice for many consumers. This is expected to feed an ongoing demand for artisanal baked goods and spur an expansion of product variety within the category.
Many price-sensitive consumers are set to move away from out-of-home consumption, which should drive sales of packaged bread, including sandwich breads, hamburger buns and toast breads. In terms of flavours, bakery trends highlight the increasing popularity of savoury baked goods, with players positioning them as snack alternatives.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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