Packaged leavened bread continues to gain attention amongst Italian consumers. One of the key products emerging in the category is pinsa, a special Roman-inspired base that can be seasoned and topped as desired.
Dessert mixes is expected to continue to decline in volume terms in the forecast period. This is a category consisting mainly of traditional products such as daisy cake mix and chocolate cake.
Packaged cakes is expected to return to growth in terms of volume during the forecast period as indulgence is important for Italians. The continuous innovation of companies will favour the recovery of the category with new proposals likely to move in both the indulgence and the health and wellness directions.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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