Baked goods is set to continue witnessing retail volume decline over the forecast period as the category will continue to suffer from lower carbohydrate consumption patterns among Lithuanians due to the growing health and wellness trend. Carbohydrate is becoming more balanced with consumers choosing to consume various different complex sources such as grain-based porridge, pasta and rice.
Frozen baked goods are also expected to demonstrate a positive performance over the forecast period due to their inherent convenience. Whilst the habit of keeping a supply of frozen products at home is not currently strong amongst Lithuanians, the trend is growing and market players will continue to expand their ranges to include a variety of sweet and savoury frozen baked goods to expand the consumer base going forward.
The mature baked goods market in Lithuania is dominated by strong local brands, such as Vilniaus, Klaipedos Duona and Mantinga. However, private label, which is already present in the market, is expected to increasingly challenge these brands and record further growth over the course of the forecast period.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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