Unpackaged options within baked goods are anticipated to enjoy higher retail volume sales growth than their packaged counterparts throughout the forecast period, with the exception of pastries. When it comes to bread and cakes, local consumers tend to regard artisanal options as boasting superior quality, whereas in pastries, packaged options are available in a wide and ever-expanding variety spanning a range of sweet and savoury flavours as well as being considerably more affordable than artisanal offers.
Locally-produced bread and pastries will continue to flood the Indonesian market for baked goods throughout the forecast period, with sales particularly prevalent via mobile salesmen that facilitate penetration into the country’s suburban and rural areas. The main attraction of domestically-produced baked goods it their cheap price compared to international brands sold in modern store-based outlets.
Overall pastries will enjoy robust growth during the forecast period compared to its performance in the review period. More pastries, both packaged and unpackaged, will be found on the shelves in convenience stores, with this trend driven by the growth of convenience store outlets which are mainly located in toll-road rest areas outside of large cities.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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