Brand collaboration has been emerging as a significant trend in packaged food, and is poised to have a substantial impact on breakfast cereals, with more brand collaboration activities expected during the forecast period. To be more specific, this trend involves the creation of new products that combine features of two distinct brands, adding an element of excitement for consumers.
The demand for muesli and granola, children's breakfast cereals, and hot cereals is expected to experience further growth in retail volume terms into the first half of 2024. This growth can be attributed to the local economy, consumers’ consumption confidence, and the return of consumers to work and school.
It is anticipated that more product packaging upgrades will be seen, including a shift towards 100% recyclable materials. In 2022, with REDcycle suspending its recycling operations, major supermarkets and a discounter were granted conditional interim authorisation by the ACCC to continue the in-store collection of soft plastics through the Taskforce’s Roadmap collaboration.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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