Value sales of breakfast cereals are still low in Bolivia and there is room for further growth. That being said, the price of breakfast cereal remains a stumbling block for many low income Bolivians.
Smuggling has increased significantly in recent years. Bolivia’s fixed exchange rate, coupled with recent sharp devaluation of its neighbours’ currencies, makes Bolivia a highly profitable market for smuggling and this is particularly impacting imported brands such as Nestlé’s Chocapic.
There will be increased segmentation, as players look to find profitable niches. Recent examples include the local granola brand Granola Super Irupana, made with quinoa, oats, almonds, raisins and honey and which claims to be more nutritious than other granola offerings.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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